摘要：“第六屆中國數(shù)字營銷創(chuàng)新國際峰會2018”將于2018年3月12日至13日于上海龍之夢酒店舉行。本次會議由上海希為投資管理有限公司主辦。

市場研究機構IHS Markit的一份關于2016年度全球廣告趨勢的報告指出，去年，全球廣告收入將實現(xiàn)7.1%的增長，金額達到5320億美元。與全球市場不同的是，在中國，網(wǎng)絡廣告收入比電視廣告收入高出17%，差額約為150億美元，是全球唯一的網(wǎng)絡廣告份額大幅超過電視廣告的國家。中國網(wǎng)絡廣告的大幅領先，得益于移動互聯(lián)網(wǎng)時代傳播渠道的百花齊放，網(wǎng)絡廣告已毫無疑問的成為國內(nèi)最主流的廣告形式。

CNNIC剛剛公布的數(shù)據(jù)顯示，目前中國網(wǎng)民規(guī)模已達7.31億，相當于歐洲人口的總量。這意味著，從營銷的角度看，數(shù)字營銷仍然是無可爭議的第一渠道。同時，受眾數(shù)量的增多也對數(shù)字營銷在內(nèi)容和形式創(chuàng)新提出了更高的要求。2018年數(shù)字營銷會更加注重線上與線下渠道的整合，使得網(wǎng)絡與實體經(jīng)濟不再完全脫節(jié)，這一背景下，線下渠道的掌握，對于營銷效果起著決定性的作用。

本屆峰會將聚焦數(shù)字營銷行業(yè)各領域正在發(fā)生的變化趨勢和創(chuàng)新嘗試，幫助營銷從業(yè)人員及時了解行業(yè)風向，啟發(fā)創(chuàng)新思維，從容應對數(shù)字營銷行業(yè)未來面臨的機遇和挑戰(zhàn)，更好的為品牌主和消費者搭建溝通的橋梁。

本次論壇將包括：

Ø 業(yè)界知名權威精彩演講

Ø 150+國內(nèi)市場營銷業(yè)、品牌商及服務商等相關企業(yè)決策人交流

`本次論壇將就如下熱點話題進行深入探討：

·數(shù)字營銷發(fā)展趨勢與未來

·數(shù)字化營銷時代，線上線下一體化體驗

·消費者為王，重塑營銷變革

·數(shù)字技術實現(xiàn)智能營銷

·沉浸式體驗下的個性化傳播

·社交營銷提升客戶忠誠度

·從B2B2C到B2C，藥企如何突破求變

·針對新一代住客，酒店如何贏得更多預訂和轉化?

·論壇討論：全渠道營銷，創(chuàng)造無縫整合營銷體驗

·億級流量的營銷一體化之路

·數(shù)字零售時代的內(nèi)容營銷

·B2B場景的移動數(shù)字營銷

·數(shù)據(jù)的生命是服務用戶

·營銷技術驅動數(shù)字營銷創(chuàng)新

·持續(xù)應用數(shù)據(jù)，優(yōu)化品牌營銷活動

·數(shù)字時代奢侈品的全渠道營銷之道

·微信全渠道營銷

……

更多詳細內(nèi)容，請登錄官方網(wǎng)站：

2018年中國數(shù)字營銷創(chuàng)新國際峰會

http://www.ecvinternational.com/2018DigitalMarketing/

峰會信息請咨詢：

聯(lián)系人：Linda Jin

電話：+86 21 8026 0708-820

傳真：+86 21 6605 2939

郵箱：lindaj@ecvinternational.com

 

The 6th China Digital Marketing Innovation Summit 2018

“The 6th China Digital Marketing Innovation Summit 2018” which will be held inThe Longemont Shanghaion March12-13, 2018. The Summit is organized by ECV International Shanghai Co.

IHS Markit research report shows that last year global advertising revenue grew by 7.1%, amounting to $532 billion. Unlike the global market, online advertising revenue in China was 17% higher than television advertising revenue, and the difference was about $15 billion, which was the only country in the world where the share of online advertising was substantially larger than that of television advertising. The leading role of Chinese advertising network was due to the prosperous mobile Internet era. Internet advertising has become the mainstream form of advertising.

CNNIC has just released data showing that the number of Chinese netizens has reached 731 million, equivalent to the total population of Europe. This means that, from a marketing point of view, digital marketing is still the undisputed first channel. At the same time, the increase in the number of audience also put forward higher requirements for the content and form innovation of digital marketing. In 2018, digital marketing will pay more attention to the integration of online and offline channels, the network and the real economy is not completely out of touch. Out of this background, offline channels will play an decisive role in marketing effect.

The summit will focus on the changing tendency and innovative attempts in the field of digital marketing, in order to help marketing personnel understand the industry trend, inspire innovative thinking, respond to the future opportunities and challenges for digital marketing industry, and build a bridge for better communication between the brand owners and consumers.

China Digital Marketing Innovation Summit 2018:

Ø Wonderful Speeches by the Executives of Well-known relative Enterprises

Ø 150+ Marketing, Brands, service providerand Relative Enterprises at Home and Abroad

This forum will focus on the hot topics as below：

Ø Development Trend and Future of Digital Marketing

Ø Digital marketing era, an integration of online and offline experience

Ø Reshape the marketing innovationswith the philosophy of “consumers are God”

Ø Intelligent marketing driven by digital technology

Ø Personalized communication under immersive experiences

Ø Social marketing improves customer loyalty

Ø How toimprove business from B2B2C to B2C for pharmaceutical companies in digital era

Ø How can hotels retain more reservation and conversionspecifically from the new-generation

Ø guests?

Ø Omni-channel marketing to create seamless integrated marketing experience

Ø Marketing integration path of one hundred million-class traffic

Ø Content marketing in the digital retail era

Ø Mobile digital marketing for B2B scenarios

Ø The value of data is to serve customers

Ø MarTech drives email marketing transformation

Ø Optimize brand marketing activities withcontinuous data application

Ø Omni-channel marketing of luxury goods in the Digital Era

Ø WeChatomni-channel marketing

……

More details, please visit our official website:

http://www.ecvinternational.com/2018DigitalMarketing/

China Digital Marketing Innovation Summit 2018

Contact Us:

More Information: Linda Jin

Phone: +86 21 8026 0708-820

Fax: :+86 21 6605 2939

Email: Lindaj@ecvinternational.com